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Email Marketing: How AI is helping to increase personalisation

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AI and other technological advances are becoming a vital tool for marketers in order to utilise the large amounts of consumer data created on the internet every day, use that information to develop a suitable marketing strategy and produce the kind of tailored experience consumers now come to expect

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Virtual Reality Can Help To Treat Mental Health Illnesses

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Mental health professionals around the world are hailing 'highly immersive' virtual reality as an alternative treatment for mental health illnesses as new breakthroughs in Virtual reality helps patients to develop resilience with regard to phobias, OCD, acute anxiety, addiction or eating disorders.

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EU Outlines 7 Key Steps For Developing Trustworthy AI

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AI ethics is currently one of the most hotly debated topics regarding all emerging technologies. The rise of AI has prompted concerns surrounding employment rights, bias and even basic human rights. Ensuring trustworthy AI is key to the technologies future for good.

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4 Programming Languages Every Big Data Enthusiast Should Embrace

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There are hundreds of programming languages, each one with their own set of features and uses., but for a data professional to be a success they will probably need to become familiar with more than one of these languages. Is it better to be a jack of all trades or master of one?

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Personal Data: How The Perception Has Changed in 2019

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With numerous high profile data breaches and cyber attacks, how have the events of the past year shaped the public perception of personal data and how companies must prioritise the development of a more comprehensive approach to protect their customer's personal data

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Will Access To AI Become A New Human Right?

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From agriculture to manufacturing and healthcare, AI-human collaboration is already influencing many industries in a lot of ways. Not since the rise of the internet has a technology threatened to change our world on such a global scale.

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