Every industry has its own celebrities. Many of these have built up their reputation over decades and were maybe the first in their field to do so. However, it's a lot more competitive these days as countless people hustle to become THE Data Scientist.
Granted that this may never happen for you, that doesn't mean you shouldn't try. In an industry as competitive as data science, a solid online presence can definitely have a positive impact on your career or at least put you into a position to do so. You want potential employers, key people of interest and others in the field to know as much about you as possible.
So here are our tips for building a strong online personal brand:
1. Show your personality
Be authentic, but keep it professional. You can talk about your private life if you want but try to relate it back to a professional setting. For example, showing commitment to a hobby highlights your ability for passion in your work life as well. However, first and foremost should be you as a professional. Think long and hard, what separates you from the crowd?
2. Know your stuff
Similar to personality, there is no hiding when it comes to your expertise. If you feel like your not an expert in your field yet, then don't try to bluff it. Keep up with changes, post articles and comment on and share others as well. Make sure your posts are credible and useful and back them up with experts if necessary.
3. Decide what platforms will make up your presence
Evaluate what platforms will be most valuable to you and what you are trying to achieve. LinkedIn should be a default of course. If you decide to keep a channel for your personal life like Instagram for example, make sure to change the privacy settings so you can't be found easily.
4. Always have a side project
Besides looking good on your CV, sharing the trials and tribulations of a side project online showcases your willingness to learn and your passion for data science. It may seem like a daunting prospect, but it doesn't have to be that difficult.
Creating a personal brand should be approached like everything in life, with moderation and balance. You can storm your way through social media like a bolt of lightning, creating hundreds of friends at the speed of light or you can take your time to build up a strong, steady and credible personal brand. Remember, it may be all about you, but you can’t do it without the help of others either.