Welcome to episode 43 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.
Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and in Europe.
Today's guest is Thomas Karbe. Thomas is the Head of Data at Aklamio in Berlin, where they believe in rewarding people helping others. Word-of-mouth advice has the biggest impact on our everyday decisions and Aklamio embraces the power each and every one of us holds to assist our network in improving their lives, one referral at a time.
Founded in 2011, Aklamio is ranked as the 2nd fastest growing technology company in Germany. They have become the leading referral marketing SaaS solution for enterprises with more than 300 international brands identifying and rewarding influencers among their customer base to boost their sales through referrals.
In the episode, Thomas will tell you about:
- Aklamio’s work in the marketing sector
- How he transformed Aklamio’s Data strategy
- Challenges in introducing a Data Warehouse and dashboards
- Resources he uses for important decision-making
- How he went about creating a successful data pipeline
- Driving their KPI’s with referral marketing
What did you make of Thomas' podcast? Where do you see the future of Artificial Intelligence and Data Science heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.
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