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Email Marketing: How AI is helping to increase personalisation


AI and other technological advances are becoming a vital tool for marketers in order to utilise the large amounts of consumer data created on the internet every day, use that information to develop a suitable marketing strategy and produce the kind of tailored experience consumers now come to expect

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5 Programming Languages Every Big Data Enthusiast Should Embrace


There are hundreds of programming languages, each one with their own set of features and uses., but for a data professional to be a success they will probably need to become familiar with more than one of these languages. Is it better to be a jack of all trades or master of one?

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Personal Data: How The Perception Has Changed in 2019


With numerous high profile data breaches and cyber attacks, how have the events of the past year shaped the public perception of personal data and how companies must prioritise the development of a more comprehensive approach to protect their customer's personal data

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