ServiceNow Series E216: ‘Building a Winning ServiceNow Strategy’ with Crossfuze’s David Shake

Welcome to episode 216 in our ServiceNow series of the Alldus podcast, the show where we highlight the brightest talent and technical leadership within the ServiceNow ecosystem.

Powered by Alldus International, our goal is to share with you the insights of leaders in the field to showcase the excellent work that is being done within Digital Transformation and ServiceNow implementations across the United States and Europe.

Today’s guest is David Shake, Director, ServiceNow PMO – North America at Crossfuze. Founded in 2000, Crossfuze is a global consulting and services firm specializing in the ServiceNow platform. As a 2025 ServiceNow Partner of the Year, Crossfuze helps organizations accelerate digital transformation through advisory, implementation and managed services. The company focuses on optimizing workflows, improving service delivery and enabling customers to maximize the value of their ServiceNow investments.

David is a focused and innovative professional with strong leadership, management, and communication skills. He excels in balancing competing priorities while building collaborative teams and strong client relationships. As a Client Lead at Crossfuze, David directs complex projects involving process and system design, resource management, and global service delivery. Passionate about customer success, David leverages his ServiceNow expertise to deliver operational excellence and help clients achieve their business goals.

In the episode, David talks about:

His journey from Xerox sales intern to service delivery leader

Crossfuze as an elite ServiceNow partner offering implementations and support

Delivering ServiceNow reveals gaps between vision and reality

The need to be honest, realistic and solution-focused in implementations

Seeing growing demand in SecOps and risk management

How Crossfuze’s small size cultivates a collaborative, expert-driven culture

Why Crossfuze’s reputation and expert breadth drive industry differentiation

To find out more about all the great work happening at Crossfuze, check out the website www.crossfuze.com or follow them on LinkedIn, Instagram and X @crossfuze. You can also connect with David directly on LinkedIn.

If you’re interested in exploring the latest ServiceNow opportunities, check out our live vacancies or upload your resume today to keep up to date with all the latest opportunities.

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