Welcome to episode 429 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in North America and Europe.

Today’s guest is Peter Foley, Head of Data Science at EDO in California. EDO is a leading platform for measuring the immediate impact of TV advertising across linear and streaming. Modern marketers across brands and networks combine real-time TV engagement signals with world-class decision science, to maximize creative and media performance. EDO’s investment-grade data aligns advertising investments to business results with detailed competitive, category, historical and predictive intelligence.

In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry better market their work using data science. Eight years later, EDO has grown well beyond a tool for media and entertainment. They now empower marketers, networks, advertising agencies and creatives to understand when and how Convergent TV ads trigger consumers to take actions that lead to economic outcomes.

In the episode, Peter will talk about:

The work they do within TV advertising

The role of AI and Data Science in their services

Current make-up of the data science team

Upcoming projects the team will be working on

Plans for growing his team

Why EDO is a great place to work

To find out more about all the great work happening at EDO, check out the website www.edo.com or follow them on LinkedIn, Instagram and Twitter @edo_data. You can also connect with Peter directly on LinkedIn.

What did you think of Peter’s podcast? Where do you see the future of AI and Data Science in the advertizing sector heading over the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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