Welcome to episode 370 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.
Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in North America and Europe.
Today's guest is Alex Song, CEO and Founder at Proxima in New York. Proxima empowers modern brands to navigate changes in the digital landscape and achieve greater marketing performance with breakthrough data solutions. Realizing the challenges many DTC businesses face, they launched a data-driven solution designed to power the future of how brands grow, quickly and with capital efficiency.
Today, Proxima's distributed team is focused on building machine learning tools to help innovative brands reimagine how to scale their marketing strategies. They believe in putting customers first and helping businesses stay ahead of changes in the digital landscape with industry-leading data intelligence solutions. Data integrity is baked into their DNA and they hold themselves to the highest standards of ethical AI.
In the episode, Alex will discuss:
The interesting work he does with Proxima
Problems they are solving for customers
How he structured the data team for success
Attracting top talent to Proxima
Plans for growth and what he looks for when hiring into the team
What did you think of Alex's podcast? Where do you see the future of AI and Machine Learning in the marketing sector heading over the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.