Welcome to episode 354 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in North America and Europe.

Today’s guest is William Balance, CEO at Lavender in New York. Founded in 2020, Lavender is your AI email assistant that combines everything you need to easily write emails that get replies. Lavender provides real time AI-driven coaching on your email, allows you to research your prospect without leaving your inbox, confirm their email is valid, check if your email will land in SPAM, see how it looks on mobile, plus much more. Some of the world’s largest companies use Lavender to boost opens and double replies.

In the episode, William will discuss:

His journey to founding Lavender

Building their AI email assistant & the success it brings to customers

How they utilize NLP and internal technology in their product

The impact of the pandemic on sales & communications

What the future looks like for Lavender

Exciting opportunities to join the team

To find out more about William and all the great work happening at Lavender, check out the website www.lavender.ai or follow them on LinkedIn and Twitter @lavenderhq. You can also connect with William directly on LinkedIn or follow him on Twitter @mballance.

What did you think of William’s podcast? Where do you see the future of AI and Data Science in the industry heading over the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

If you’re interested in exploring our latest Data Science & ML jobs, check out our live vacancies or upload your resume today to keep up to date with all the latest opportunities.

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