Welcome to episode 236 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is Adam Katz, Chief Revenue Officer and Adam Smith, VP of Analytics and Data Science at Sightly in New York. Founded in 2013, Sightly are helping Brands Anticipate the Unexpected. They use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead. Their smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video, and all premium publishers and networks.

In today’s episode, they will tell you about:

Sightly’s unique brand mentality platform

Problems they are solving applying AI and Data Science

Use cases of helping customers establish their Brand Mentality™

Interesting projects & day-to-day of the data team

What makes Sightly a great place to work

How Data Science became a critical part of their business

What the future holds for Sightly

To find out more about Adam Smith, Adam Katz and all the interesting work happening at Sightly, check out the website www.sightly.com or follow them on Linkedin and Twitter @SightlyHQ. You can also connect with both Adam Smith and Adam Katz on Linkedin.

What did you think of today’s podcast with Sightly? Where do you see the future of AI and Data Science in the industry heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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