Welcome to episode 254 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is Tiankai Feng, Director of Digital Analytics – Social, PR & Voice of the Consumer at Adidas in Bavaria, Germany. With over eight years of experience, Tiankai loves to combine his analytical mindset with creative thinking and apply that to all things digital. He is currently the lead in Social, PR and Voice of Consumer Analytics at Adidas to integrate Consumer Insights from Social Media, PR, Search Behavior, Product Reviews and Experience NPS feedback into any decision-making in brand strategy, campaign planning and in-activation optimization.

In today’s episode, Tiankai will tell you about:

His work with consumer feedback and data analytics

The message of his Data Analytics rap anthem

Interesting projects he is working on

Deciding what projects to invest in

Their interesting work within sustainability

How they stay on top of driving ROI

The future of the sports & fashion industry

To find out more about Tiankai and his interesting work at Adidas, you can connect with Tiankai on Linkedin, follow him on Twitter @happyskykai or check out his Youtube channel to view some of his amazing content. 

What did you think of Tiankai’s podcast? Where do you see the future of AI and Data Analytics heading in the industry in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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