Welcome to episode 263 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guests are Dr. Christian Scheier, Head of AI & Co-Founder and Julia Saswito, Head of Marketing & Strategy at aimpower in Hamburg. Founded in 2020, aimpower are maximizing your marketing ROI through better creative effectiveness enabled by AI. With “brainsuite”, aimpower brings a new and innovative SaaS platform for marketers to the market, which leverages the power of AI and automation to help brands to bring the most effective advertising to life.

aimpower’s platform offers a wide array of unique tools to predict consumer perception, brand activation and final impact on consumer behaviour. With results delivered in minutes, it accelerates your insights processes and allows you to test creative assets for any touchpoint super-fast, efficiently and at scale. It delivers exactly those actionable insights you need to optimize creative assets to the max and to create a competitive edge for your brand, based on scientifically validated behavioural science principles.

In today’s episode, Christian and Julia will discuss: 

aimpower’s impact in the marketing & advertising sector

The role of Neural Networks and Deep Learning in the platform

Use cases of the benefits they bring to customers

Making the move from attention to strategic fit

The importance of design thinking

Challenges into introducing new AI solutions in industry

To find out more about Christian, Julia and all their great work at aimpower, check out the website www.aimpower.ai or follow them on Linkedin and Twitter @aimpower_gmbh. You can also connect with Christian and Julia on Linkedin.

What did you think of Christian and Julia’s podcast? Where do you see the future of AI and Machine Learning in the industry heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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