Welcome to episode 284 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is James Tammaro, VP of Engineering at CatapultX in New York. Founded in 2018, CatapultX are the On-Stream™ Video Monetization & Contextual AI Platform. Their proprietary technology uses Artificial Intelligence to reinvent advertising by eliminating the interruptive experience consumers have grown to hate and allowing you to win the moment™.CatapultX provides the simplest tools to generate more revenue from your videos or ROI on your video ads, anywhere they live.

James has 15 years of experience developing software and leading software product teams across diverse business and technology domains. He has extensive experience driving product strategy, delivering products and collaborating across functional groups within an organization. He is a Certified Scrum Master with the ability to drive low level product design discussions, roadmaps and interfacing with customers. James takes a pragmatic approach to the SDLC process, balancing long term goals with short term “get to market now” needs.

In the episode, James will discuss:

CatapultX’s work in on-stream video advertizing

Challenges that they are solving in the industry

Use case of the benefits they bring to clients

The successful growth of the team

How to build & manage a data science team in a startup

What he enjoys most about working at CatapultX

Advice on making the switch from academia into industry

What excites him for the future

To find out more about James and all the great work happening at CatapultX, check out the website www.catapultx.com or follow them on Linkedin and Twitter @CatapultX_HQ. You can also connect with James on Linkedin. 

What did you think of James’ podcast? Where do you see the future of AI and Data Science in the advertizing industry heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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