Welcome to episode 329 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is Aaron Kwittken, CEO and Founder at Prophet in New York. Founded in 2020, PRophet (owned by Stagwell) is the first-ever AI-driven software-as-a-service platform designed by and for the PR community to help predict media interest and sentiment before a story is pitched. PRophet samples millions of reporters’ stories spanning thousands of print media outlets using a combination of Natural Language Processing and Machine Learning technologies to help perfect a PR professional’s pitch to a reporter and maximize results.

Aaron is a highly acclaimed industry leader, entrepreneur, and seasoned corporate affairs and integrated communications strategist for more than 30 years. Aaron began his career in public affairs and crisis management, and held numerous senior agency leadership roles before starting his own agency in late 2005. He’s counseled hundreds of organizations, from F100 listed companies to private and high growth brands across multiple sectors. Aaron has received numerous honors, most recently being named a PRovoke 2021 Innovator 25 for his comms-tech leadership.

In the episode, Aaron will talk about:

The motivation for founding PRophet

Building their AI-driven SaaS platform

Success to date and plans for the future

Use cases of the impact the platform brings to users

Why you should consider a career with PRophet

To find out more about Aaron and all the great work happening at PRophet, check out the website www.prprophet.ai and follow them on Linkedin and Twitter @prophet_pr. You can also connect with Aaron directly on Linkedin and Twitter @AKwittken.

What did you think of Aaron’s podcast? Where do you see the future of AI and Data Science in the Public Relations industry heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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