Welcome to episode 420 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in North America and Europe.

Today’s guest is Payton Soicher, Director of Machine Learning at Wurl. Since 2017, Wurl has been on a mission to make TV better for everyone. As the world leader in powering streaming TV, Wurl’s video distribution and advertising services reach over 300 million connected TVs, delivering hundreds of millions of hours of TV viewing and millions of individually targeted ads. Wurl’s innovative, market-leading technologies enable content companies, streamers and advertising to continually reach new viewers and grow revenue.

In the episode, Payton will discuss:

Their work within content streaming advertizing

Challenges the team are solving using Machine Learning

The benefits that Wurl bring to customers

How the acquisition by AppLovin will impact the company

What the near future looks like for Wurl

Why Wurl is a great place to work

To find out more about all the great work happening at Wurl, check out the website www.wurl.com or follow them on LinkedIn, Instagram or Twitter @wurlctv. You can also connect with Payton directly on LinkedIn.

What did you think of Payton’s podcast? Where do you see the future of AI in the advertizing industry heading over the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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